THE 9-5 EXIT STRATEGY
A 3 month online and 1:1 coaching programme for people ready to grow their side hustle into a sustainable full-time business.
TURN YOUR SIDE HUSTLE INTO A FULL-TIME BUSINESS
If you’ve found your way to this page, chances are you’re currently employed and building a business around your 9-5 day job in the evenings, on your lunch breaks and whenever else you can find the time.
Somewhere underneath all the reasons you’ve told yourself it might not work, there’s an ember of self belief that your side hustle could become your full-time business. Most people smother that thought before they ever explore it, because they convince themselves that leaving employment to become self-employed is too scary and something "other people" do.
But you followed that thought here.
The 9-5 Exit Strategy is a three-month online and 1:1 business coaching programme for UK based people who want to grow their side hustle into a sustainable full-time business and leave employment with a clear, realistic plan.
It combines practical training on how to set up, market and grow your business with personal coaching, expert guidance and ongoing accountability. So you’re not left piecing together conflicting advice from across the internet, or gambling your security on a blind leap.
My job is to fan the fuck out of that ember of self belief, while helping you build the knowledge, strategy, confidence and evidence to support it.
Because belief might be the spark, but a real exit plan is what gets you out.
WHATS INCLUDED:
This isn’t a course you download, half-finish and quietly abandon. The 9–5 Exit Strategy combines practical knowledge, personal coaching and ongoing accountability, so you can turn what you learn into real progress.
THE SELF-PACED ONLINE COURSE
Build the knowledge and skills you need to grow your side hustle into a sustainable full-time business, in your own time and at your own pace.
You’ll learn about:
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Branding, marketing and social media
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Consumer behaviour and marketing psychology
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Registering your business with HMRC
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Understanding and completing your tax return
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Navigating your current employment while building your exit
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Practical guidance from guest experts in their specialist fields
MONTHLY 1:1
DEEP-DIVE SESSIONS
Because information alone doesn’t build a business, actually applying it to your business does.
Each month, we’ll have a private one-to-two-hour Zoom session where we’ll look at where your business is now, where you want it to go and what needs to happen next.
Together, we’ll create a realistic plan built around your goals, circumstances and version of success.
BIWEEKLY CHECK-INS
You won’t leave your monthly session feeling motivated for three days, and then completely on your own.
Every two weeks, we’ll check in on your progress, work through anything holding you back and keep your plan moving forward.
Think accountability, support and the occasional loving shove when you need one.
THE BREAKOUT JOURNAL
This isn’t another digital PDF destined to disappear into your downloads folder.
The Breakout Journal is a physical journal posted directly to you, with space to record your thoughts, ideas, decisions, wins, losses and financial progress throughout the programme.
By the end, you won’t have to rely on memory to recognise how far you’ve come. You’ll be able to see it in black and white, in your own words, your own numbers and your own handwriting.
WHO THIS IS FOR
Employed, but building something serious...
You're ready to stop guessing when it comes to the practical stuff like what you owe HMRC, whether your contracts hold up, how much runway you actually have.
Wants an experienced guide checking your thinking
Not just a personal cheerleader, someone who's actually built a business alongside a job, then turned it full-time.
Can commit to three months of real, unglamorous work
Not a hype mentor, confidence builder teaching you how to manifest your dreams. Someone who will hold you accountable to do the 'unfun', yet most important work for the business to take off.
WHO THIS ISN'T FOR
Someone looking for a guaranteed exit date
Nobody honest can promise you that, and anyone who does...is selling you something else.
Quick wins or easy money
This is hard, deliberate work - not a shortcut.
Someone to do the work for you
The calls, the check-ins and the journal will only work if you show up to them.
Why This Exists
One time in the gym, I asked a woman to do a push-up. She told me she couldn't do push ups...So I asked how she knew, turns out she hadn't ever actually tried. She went and did five push ups.
I saw the look on her face when she realised what she'd just done.... five push-ups! Less than two minutes after being certain she couldn't even manage one.
That was the moment it clicked. The story we tell ourselves "I can't do that, that's for other people" is so often just an assumption we made ourselves, about ourselves and thats why we miss out on so many oppurtunities until we're older and look back abd realise all the things we were capable of doing the whole time.
It changed how I think about what's actually possible for people, and how much of it comes down to switching off the part of your brain that says "I can't", and asking instead: why not?
I was a female fighter at a time when there were even fewer women in the sport than there are now. Martial arts taught me that hard work, sacrifice, and dedication aren't extra credit, they're the bare minimum it takes to succeed at anything. So when I started my first business nearly ten years ago, I didn't know any different.
That business is still running today. It's survived a pandemic, multiple lockdowns and even when i couldnt walk when I got injured, and after my surgery.
In 2024, I turned years of marketing experience into a second business. I was told by every mentor and coach that there was a right way to do it.
I didn't listen, and I built it my own way instead.
Battle Brand Media has gone from a side hustle to a full-time agency, working with clients nationally and internationally, and a finalist for Best New Business at both national and local level. I'm also a finalist for Female Entrepreneur of the Year.
Along the way, I've helped hundreds of women, across martial arts and business, challenge the assumptions they'd made about their own potential, and realise they were capable of more than they thought.
The mindset of challenging your inner doubter by asking why not, is what's gradually built into the 9-5 Exit Strategy. Now I'm taking it further, in a more structured way.
Belief its possible is just where this journey starts.
The destination is a real, exit plan.
OH, AND WHAT’S WITH THE CROCODILE?!
It’s partly a nod to my Australian roots, and partly because, in my opinion, crocodiles are one of the most underrated apex predators.
The crocodile wasn’t chosen just because it looks cool and powerful, its traits represent exactly what the 9-5 Exit Strategy are about.
Its skin is reinforced like natural armour. In your business, that armour is your knowledge, income, systems, experience and self-belief, the things you build around yourself before leaving the security of employment.
Crocodiles are patient and strategic. They observe, adapt, then act decisively when the moment is right. That’s what a sensible exit from the 9–5 should look like: not an impulsive leap, but a carefully planned move.
They also exist between two worlds, moving through both water and land. Much like building a business while you’re still employed, they know how to navigate one environment while preparing to move confidently into another.
And while you might only see their eyes above the surface, there’s something powerful underneath.
The crocodile represents resilience, adaptability, patience and a quiet power.
You’re not running away from your 9–5. You’re building the armour to outgrow it, and preparing to make your move on your own terms.
FOUNDING FIVE · £170/month
This isn't a discount. It's early access to something still being shaped, and the people in it get a say in how it develops.
Five spots, working directly with Leanne, at founding pricing that won't be repeated once the programme is fully built out.
£170/month, this rate is exclusive to the founding cohort. Once these 5 spots are filled, the price goes up for anyone who joins after.
WHAT'S THE PROCESS?
APPLY
Fill in the application below.
Leanne reads every one.
IF YOU'RE SUCCESFUL
This is 1:1 and there are only 5 founding spots.
If it's not the right fit right now, you'll hear that honestly, not left on read.
ONBOARDING
You get set up with the course, the journal, and your first call is booked.
90 DAYS
Course modules at your pace, four 1:1 calls, weekly async check-ins.
END OF PROGRAMME
At the end of the programme, during your final call, there's an option to continue working together (Keeping in Touch), so you don't lose support after.
READY TO APPLY?
Five spots, starting with an honest conversation first.
No instant checkout, Leanne reviews every application before anyone's accepted.